SecTech Roadshow is a brilliant success. This simple and highly targeted touring tradeshow covered 5 state capitals over 2 weeks during the month of May, and attracted more than 1500 high quality visitors to exhibitor displays of the latest security technology and our HD Camera Shootout. Now it’s time to start planning for 2017.

In its third year, SecTech Roadshow is a now proven concept, modelled on highly successful roadshows in the AV industry, and run successfully in the electronic security industry since 2015. In 2017, SecTech Roadshow will visit Sydney, Mlebourne, Brisbane, Adelaide and Perth in that order.

The compact size and convenient local venues make SecTech Roadshow the perfect opportunity for quality installers and end users across Australia to get face time with the best suppliers and manufacturers and their electronic security solutions in a vibrant half-day. The schedule includes at least a day in each city between shows to allow exhibitors time to visit local clients.

In the past, manufacturers and distributors wanting to reach a national audience have had to tour alone, bearing all the expenses and limitations, including logistics, setup and promotion. SecTech Roadshow offers a new way – a combined roadshow jointly promoted by all exhibitors, as well as by Security Electronics and Networks Magazine, with all logistics handled by us. You deliver your show crates to us and we’ll get them to your stand in each city, help you setup and help you pack up.

SecTech Roadshow is a pop-up roadshow with no stand larger than 6 x 3 and no built stands allowed. This means no company dominates the floor and that new products and face time with people are the main attractions. Having such a lightweight footprint also means superfast setup and takedown times. As exhibitors found at SecTech this year, our experienced loaders assist with all aspects of setup, making life easy for local staff as well as for staff who fly in for the event. For many exhibitors, setup took less than one hour.

SecTech Roadshow is exclusive – you’re not one of 100 exhibitors but one of no more than 20. SecTech Roadshow is an approachable event – it’s compact and sociable and its local nature gets people talking to each other. I’ve seen this atmosphere time and again at previous SecTech Roadshows. The mood is laid back – with an extended happy hour at the end of each day and loads of awesome giveaways.

Providing a point of interest and acting as a filtration device for tyre kickers was SecTech’s HD Camera shootout. Those installers, integrators, consultants and end users most concerned with the performance of security technology were eager to see our HD Camera Shootout – more than 700 attended nationally – and the shootout will be enhanced and extended in 2017.

SEN will heavily promote SecTech in each state in print, through direct mail, digital mail and SEN’s online vehicles. Attractive savings accrue to early birds and space is limited to the compact size of the venues and the room in our truck.

Book now and avoid missing out!

John Adams